Tips to Promote your Book on Podcasts

 Are you having trouble getting your book out to the right audience? Do you know who your audience is for the types of books you write? What is the genre and who is your direct target?

These are all questions that will help to better promote your book. If you know who your wanting your book to target you will be able to find podcasts that will specifically want to promote your book or start your own podcast.

But you have to look for the right types of podcasts that speak to that specific audience.

There are a few different ways to increase your book exposure by broadcasting about it on a podcast or even having your own broadcast can make a huge difference.

• Intimacy: Promoting your book on a podcast allows you to connect with your fans on a deeper level; even though you are speaking to thousands of people it also lets them know you are speaking directly to them and sharing your story. A connection like that can be extremely strong and many fans will consider you a friend even if they do not know you.
• Accessibility: We all have super busy lives and what is so great about a podcast is it’s super mobile friendly. You can listen to it whenever and wherever you want. Your audience can’t stop and read a blog while they are working or at the gym, but they can listen to a podcast. You could become a part of their daily routine and you can’t put a price on that.
• Flexibility: This allows you to give your audience quick responses about your latest trends or in this case your book that your writing about or working on. You can tell them about the type of book it is, what it’s about, what inspired the book, those details will keep your audience wanting to learn more.

These tips will overall help your brand exposure as well as lead you to a larger fan base to promote your books. If you have your own podcast, it’s different because people like it when your narrating your own audiobooks. Also with the huge book market and the millions of titles that come out every month, it will help you really stand out from the crowd.

Don’t worry if you have never created a podcast before or been on one. If you are a newbie to the podcast world there are always experienced podcasters who are willing to give advice and be supportive. You just have to put yourself out there and ask.

When speaking on a podcast or your own, here are a few different ideas that will help you sell and market your books but also target your core audience.

• Readings: This is a lot like bookstore readings, but the difference is you can polish or continue your story. As an author you can launch a podcast reading in consecutive episodes. You can do multiple readings across the course of one week or more to get your readers to want to eventually purchase and read it.
• Live Q&A: Letting your listeners who are potential customers ask questions on your podcast is a great way to connect with your readers and promote your book. It allows them to get their questions answered but still be tuned in to your podcast.
• Interviews: Take the time to invite colleagues or people that are either in the book or have contributed their time to talk on your podcast. You can have a casual conversation with these awesome people, and it will add supplemental to your book.
• Virtual Book Tours: Look for guest appearance opportunities on other relevant podcasts that relate to yours and do promotions their as well. The more potential readers and fan base you have, the better you can promote your book.

Having a podcast is equally fun and if its fun for you it will be fun for your audience. There are lots of different ways to tackle a podcast and you can learn so much. It’s also inexpensive and starting with the basics is all you need.

If you use these tools and resources to help you get started with your podcast, who knows what you will accomplish. Ask an experienced podcaster for advice if you get stuck. Make a plan to market and sell your book.

If you need help putting a podcast plan into action or you need advice on how to get started. Or maybe you want to promote your book(s) on a certain podcast.

Schedule a call at www.taylorsvabiz.com  so I can help get you booked on podcasts or get a strategy together to create and launch your own podcast!