Business Goals

We are almost to the end of the year which means, New Year, New Goals. I feel like everyone goes running in the other direction when I say this because having goals is sometimes hard for business owners.

Now don’t get me wrong, I struggle sometimes too with just putting goals together that I want to accomplish even if its just for a quarter but having goals in place will help keep your business on track. I say this because if you can see your goals for each year then you can break them down into smaller goals that will fit into each quarter or month or week, however you see fit for it to work in your business.

It will also help you to gain the focus to accomplish those goals, because going into the new year I know I have many goals that I want to achieve but it’s all about the focus and the mindset and the belief that you will get there! Goal setting also helps build self confidence as well as increase productivity in your business.

But don’t take my word for it.

5 Reasons why goal setting is important and will help with your focus:

1. Goals Trigger Behavior: “Having a clear, compelling goal mobilizes your focus toward actionable behavior”. This means that having goals ahead of time should motivate you. For example: let’s say Susy Q wants to save money to buy a new house. So you ask her what type of house she wants and she says “I just want a house that’s suitable for living”. Is that type of response going to motivate Susy Q? I’m thinking probably not. “The problem here is that the end state isn’t clear”. If it was a little more specific like”save a down payment of $10,000 dollars and move into a house with a backyard and a beautiful kitchen”, now she has something to work towards and aspire for. The mental cue that she has is going to trigger her focus and ultimately motivate her to begin the house looking and down payment saving process.

2. Goals Guide Your Focus: Once you determine a goal it is going to “naturally direct your attention toward a next step and, as a result, lead yourself in the right direction which forces your actions—your behaviors—to follow”. This means that you’re already going to be headed in the right direction if you have a set of goals on paper and ready to go. There is a saying that’s kind of cheesy but it says “whatever the mind believes, the body achieves. The body follows the mind”. I know it’s crazy but just go with it.

3. Goals Sustain Momentum: If you’re setting the right goals meaning goals that are not so high up the bar that they are not accomplishable, if you start to see progress, it’s going to get addicting. I’m not just saying that, it’s true “because of the dopamine released in your brain after attaining a reward”. Please just picture the last time you said to yourself “Wow, I’m on a roll”, that’s called momentum. And I can guess you probably didn’t want to stop because your mental state was at its highest performance.

4. Goals Align Your Focus: Having goals or even 1 major goal in place will align your focus as well because you will be getting some feedback on your progress. If you didn’t understand that statement it means that the actions you decide to take or not take tend to offer up clues about what your values, beliefs, challenges, strengths and weaknesses are. In learning all these things about yourself, it will allow you to correct these things as necessary and help you to reset your goal achievement strategy as well as your focus.

5. Goal Setting Promotes Self-Mastery: Did you know that setting goals helps build peoples characters. Well actually achieving them does. The process of goal setting is super important because it helps you to identify what’s important to you for your business but pursuing those goals is going to help build self-efficacy. This is because it tells you that you’re the type of person who can achieve goals.

You have to “Remember, you can’t manage what you don’t measure and you can’t improve what you don’t manage”. If you start by setting some goals for you or your business its going to get you where you want to be.

If you are struggling with goal setting or you just need help figuring out your business goals for the new year, I would love to hop on a call Schedule a Call! to chat with you to see if I can’t help you get those goals set for the year of 2021.